LG Electronics: one more case of success in the phone industry
Since 2020 Concorde has been the official distributor for the large-scale distribution channel of LG Electronics, a brand that has been setting trends in the field of household appliances and telephony production since 1958. As a pioneer in the world of technologies, LG has become an increasingly smart brand over the years, gaining global reputation.
Distinctive features of the brand
“Life’s Good”, which has always been Lg Electronics’ distinctive Unique Selling Proposition, reflects the company’s desire to make life better and happier through cutting-edge products and technological solutions.
The distribution policy on the Telecom Specialist channel
Concorde has implemented its smart distribution strategy with the aim of strengthening LG’s brand awareness and providing complete and correct information in a simple, direct and effective way to interested consumers.
Concorde’s intervention on the Telecom Specialist channel was important and excellent distribution results were achieved in a short time, thanks to an in-depth market analysis and the reactivation of customers who had decided to abandon the LG brand.
Concorde’s strategy on the large-scale distribution and Retail channels
Concorde has taken care of the strategy on the two preferential channels of competence, namely large-scale distribution and Retail, through offline and online activities, including the creation of a B2B website, flyers and dedicated showcases on Telecom Specialist. In the success of the strategy, LG’s appeal in the belly of the market between 100 and 250 euros was also fundamental.
Also in the case of LG Electronics it is important to highlight how Concorde has been able to integrate analysis and activation of the online and offline levers, creating a core product communication that is already showing its excellent results.